City of Normandy Park,
Reimagining a City’s Identity: From Trees to Sea
A comprehensive rebrand and website redesign that encapsulates Normandy Park’s unique charm and community spirit.
In compliance with existing non-disclosure agreements, confidential information in this case study has been omitted and obfuscated. The information in this case study represents our own opinions and views and does not necessarily reflect the views of the City of Normandy Park, Washington.
In 2022, the City of Normandy Park embarked on a transformative journey to redefine its brand and digital presence. Recognizing the need to reflect the City’s evolving identity and engage its residents more effectively, we partnered with the City to develop a cohesive brand strategy and a user-centric website. Our goal was to honor Normandy Park’s rich history and natural beauty while positioning it for a vibrant future.
The Challenge
Old Soul, New Story
Normandy Park, nestled along the Puget Sound, is renowned for its lush landscapes and tight-knit community. However, its existing brand and website didn’t fully capture the City’s essence or meet the needs of its residents. The City sought a refreshed identity that would resonate with both longtime residents and newcomers, and a website that would serve as an accessible hub for information and services
The Approach
Community in Every Pixel
Collaborative Discovery
Start with the people
We initiated the project by engaging with City officials, community members, and stakeholders to understand their vision and aspirations. This collaborative approach ensured that the rebrand would authentically represent the community’s values and character.
Strategic Branding
Rooted in place, ready for the future
Drawing inspiration from Normandy Park’s natural surroundings and community spirit, we developed a brand identity that embodies the City’s motto: “From Trees to Sea.” The new logo and visual elements reflect the City’s commitment to preserving its environment and fostering a welcoming atmosphere.
User-Centered Website Design
Simple, helpful, and human
We redesigned the City’s website to be intuitive, responsive, and accessible. The updated site features streamlined navigation, enhanced search functionality, and a modern aesthetic that aligns with the new brand. Residents can now easily access essential services, stay informed about City news, and participate in community events.
The Outcome
A New Look, a Stronger Bond
The rebranding and website redesign have revitalized Normandy Park’s image and improved communication with its residents. The cohesive brand identity fosters community pride, while the enhanced website serves as a vital tool for civic engagement. This project exemplifies how thoughtful design and strategic collaboration can transform a City’s connection with its community.
