Note: This article contains affiliate links.
You know that thing all the way down in a website’s footer — or in the fine print on forms? That thing that you have started to notice whether or not it’s missing. But you never actually click on because you have no interest in reading legal jargon — unless you do, in which case more power to you. Yeah, it’s that thing. If you prefer a more technical explanation:
what exactly is PII?
PII is any data that could be used to identify a particular person, such as names, emails, phone numbers, IP addresses, or physical addresses.
“…we knew we needed a way to help our clients keep their websites compliant with privacy laws.“
it’s the law
Privacy laws protect consumers, like you. Which means they can apply to any business (also like you). That’s right. A Washington State business with a website that attracts a visitor from California needs to comply with California privacy laws, even if Washington doesn’t have a privacy law (yet). The same is true for international internet privacy laws as well.
- Contact forms ✔️
- Email sign up forms ✔️
- Account creation forms ✔️
- Checkout forms ✔️
- Really any type of form that collects PII ✔️
- Google Analytics or similar analytic services ✔️
- Any other service that collects PII from visitors ✔️
- You want your consumers to feel safe & secure while on your website ✔️
what needs to be included?
In simple terms, consumers want to know what personal information you are collecting, how it is being used, and who it is being shared with. However, the requirements set by privacy laws are a bit more complicated. And this is one instance where you really don’t want to miss a thing.
TL;DR Lawyers are expensive and static templates don’t stay compliant, so we use Termageddon.
When creating our core website technology stack, we knew we needed a way to help our clients keep their websites compliant with privacy laws. We tried Termly.io first and didn’t find them to be the right fit for us. Disappointed, we were ready to start our search over.
Get 10% off with our referral link or use code: 575AGENCY